Create a win-win relationship with your customers.
Many barriers can prevent you from creative thinking. These barriers include fear of the unknown. Fear of looking silly.
Practice. Learn. Learn. Practice. Grow.
A brand story is the emotional and aspirational aspect of your company and offerings.
Whatever you're doing, there is a version of measure twice and cut once.
Start from the back and work to the front. And you'll most likely have an idea of where to start.