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1.618 φ ROAS 6.2× CTR 4.1% CPC −32% CVR 3.8% CPM −18%

Paid Social Ads
Performance Creative

Not enough customers? Revenue not growing fast enough? For most businesses, paid social is the lever that lifts the bottom line.

3.8x
avg ROAS
4.1%
avg CTR
$400M+
ad spend managed
60 days
avg to first results
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Meta TikTok YouTube
How It Works
01
02
03

Onboarding & strategy

Creative output

Data-driven decisions

Your business, audience and current ad activity get pulled apart. The demographics and market segments worth testing get identified — so the right creative reaches the right people from day one.

Platform-native targeted ads and creative built fast and on-brief. Every asset engineered to perform on Meta, TikTok, YouTube and beyond — hooks, formats and angles tested from the start. Built to stop the scroll and drive action.

Every decision is driven by what converts. Analytics find the winners, cut the losers and keep budget working toward revenue. Those insights feed back into the creative and targeting — the system gets sharper every cycle.

★★★★★
"From 1.9x to 4.9x ROAS in 60 days — genuinely best-in-class."
Sarah L., DTC Skincare

Conversion-first paid social
that scales growth

$400M+
Total ad spend
5.8x+
Average ROAS
4.1%
Average CVR
Work sample
ROAS 4.1x · CVR 4.1%
YouTube
Fresh Sauce Ads
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ROAS 3.2x · CVR 3.8%
TikTok
Fresh Sauce Ads
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ROAS 6.5x · CVR 5.2%
Meta
Fresh Sauce Ads
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ROAS 2.8x · CVR 3.2%
Instagram
Fresh Sauce Ads
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ROAS 5.1x · CVR 4.7%
YouTube
Fresh Sauce Ads
Work sample
ROAS 3.7x · CVR 3.5%
TikTok
Fresh Sauce Ads
View the Work →

Revenue is the oxygen of a business. When customers aren't coming in fast enough, everything starts to feel uncertain.

Payroll. Overheads. Rent. Staff. All of it sitting there every month regardless of what's coming in.

Not knowing if next month is going to be better or worse. And you start making decisions from fear instead of confidence.

Services

More customers,
faster revenue

01
Performance Creative Strategy
Your creative starts with a brief, not a guess. Structured playbooks grounded in platform data, audience psychology, and direct-response principles — so every asset has a job to do before it's ever produced.
Audience Research Hook Frameworks Offer Development Platform Playbooks
02
Creative Development & Production
From script to final asset — scroll-stopping creative developed and produced for Meta, TikTok, YouTube and beyond. UGC, direct-to-camera, motion, product — built to platform spec and engineered to perform for your brand.
Scripting & Direction UGC Production Video Editing Motion Graphics
03
Creative Systems & Testing
One great ad is luck. A creative system is a business. Testing frameworks, iteration loops, and analytics dashboards built around your account — finding your winners fast, killing losers early, and keeping your pipeline full of fresh angles.
A/B Testing Framework Creative Analytics Winner Scaling Monthly Roadmap
Client Reviews

Their customers grew
So did their revenue

Whistle ad
Whistle

The creative approach was completely different to anything tried before. Every ad had a clear hook and a reason to act — and the results reflected that from the first month.

4.8x
ROAS
3.2%
CVR
AQUATru ad
AQUATru

Creative built around simple, everyday moments — pure, clean water from a countertop that fits any kitchen. Show the benefit clearly, make it feel real, and the right customer converts.

6.2x
ROAS
4.1%
CVR
Ipsy ad
Alleyoop

The existing account was audited top to bottom, the creative rebuilt from scratch, and cost per acquisition dropped significantly within the first 30 days of going live.

5.1x
ROAS
3.8%
CVR
DraftKings ad
DraftKings

Fast, targeted and always testing. New creative was in market quickly, the feedback loop was tight, and the winning ads were found faster than any previous approach.

7.4x
ROAS
4.6%
CVR

Everything you need to know

Fifteen years of real paid social experience — not theory. $400M+ in ad spend across Meta, TikTok and YouTube, so the data at every budget level is understood deeply. Paid ads is all that gets done here, and it gets done very well.
Most clients see measurable improvement within the first 30 days — the first month is about building the creative foundation and running initial tests. By month two you know what's working, and from there you double down on it. No overnight miracles promised, but a clear system from day one.
Both, depending on your plan. Starter and Growth clients get world-class creative — on Growth, media buying is also set up and monitored. Scale clients get full media buying management. If you already have an in-house buyer or media agency, it works seamlessly alongside them.
Meta (Facebook & Instagram) and TikTok are the core. Assets for Snapchat and Pinterest are also produced where relevant. Every piece of creative is built specifically for its platform — not resized, not repurposed. No AI slop.
Access to your existing assets (product shots, past creative, brand guidelines if you have them), and 30 minutes on a call to understand your goals and audience. From there everything is handled — strategy, scripting, production, and delivery. It's made as easy as possible on your end.
Rolling monthly — no lock-in contracts. That said, creative systems take time to optimise and the best results come from committing to at least 90 days. You'll know exactly what to expect on the first call.
Beauty & Grooming, Health & Fitness, Fashion & Apparel, Food & Bev, Tech, Lifestyle and Insurance brands spending $3K/month or more on paid social — across Australia and the USA. Creative has been supplied for accounts running $3K to $300K+ per month. If ads are running but creative isn't converting, or there's a winning ad ready to scale, this is the right fit.

More customers,
faster revenue

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