Penguins are Loyal Birds

Penguins are incredibly loyal birds; they travel up to 10,000 miles a year to search for food and love. A strong partnership that sees penguins return to each other after long winters. 

Building loyalty and mutual respect in business are like the lovable, loyal Penguin. It requires consistency, dependability, and care. 
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Get Your Message Out with Email

Email marketing is a cost-effective way to connect with your customers. Delivering personalized, targeted messages and offers. 

Set a Goal

The first step in developing an email marketing strategy is setting a goal. 

What do you want your customers to do? 

Do you want your customers to share news about your company? Sign up? Learn about your product or service. Or Make a purchase? 
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Understand What Your Reader Wants

A successful email marketing campaign understands what your reader wants. It's super important to know what interests your audience. 

What are the best ways to reach your audience through the type of content you choose?

Ask these questions as you plan your campaigns.

• How are you trying to establish yourself and your brand as an industry expert? 
• Who is your target audience? 
• What does your target audience want? 
• What will your target audience find valuable in your email? 
• What action do you want your target audience to take? 
  

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You Don't Always Need to Sell

You don't always have to be selling. Try the 80/20 principle. 

The 80/20 principle, also known as the Pareto Principle, states that 20 percent of your activities account for 80 percent of your results. It is not a hard and fast mathematical law. It's a concept rather than being about specific numbers.

The 80/20 principle is crucial because it helps us to focus on the most significant tasks.

How does Pareto's Principle help your email marketing efforts? 

Sell 20 percent of the time. The other 80 percent create educational information: tips, how-tos, industry news, and extra value-added content. Be cautious to avoid being salesy or pushy with your offers. 

The 80/20 rule is a good guideline as it keeps your content fresh and exciting for your readers. 

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Establish Deeper Relationships with Your Customers

Email is a great way to establish and maintain customer relationships and another driver for increasing sales.
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Create a customer retention strategy to improve customer lifetime value. 

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Create Valuable Content

Your customers will appreciate you taking the time to send them valuable content and be more likely to buy from you in the future.
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Adds value to your email campaigns by:

Promoting new products or services

• Sharing updates
• Educating your audience
• Driving traffic to your site
• Building loyalty by providing exclusive offers
  

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Build Customer Lifetime Value with Email

Email is an effective piece of your customer lifetime value strategy.

Gauge the success of your customer retention initiatives by monitoring:

• What proportion of customers makeup repeat purchases?
• How often do they buy from you?
• What's their typical order cost?

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Fundamentals for Successful Emails

Choose a subject line that grabs your attention

• Include an image
• Keep it short and sweet
• Include a call to action
• Include links back to your product or service
• Add a call-to-action to tell your customers what they need to do, like, Read More or Shop Now.
  

Ensure you track your analytics to improve those numbers over time.

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A Quality Email List Is Your Goal

A quality email list will ensure that your email gets delivered and read by the recipient. Only use opted-in addresses because these are likely to get read.

• Send your emails at the right time to the right people
• Offer value in your Email content 
• Take time to craft value-added content
  

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Never Buy an Email List

A high-quality email list comprises people who want to receive emails from you. 

People are genuinely interested in your products and services. 

A quality list gets earned through permission and delivering value to people in a niche. A bought low-quality email list leaves a high chance the recipient will unsubscribe. 

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Keep it Simple and Focused

Keep design and aesthetics front and center as you create your email campaigns. Use an email service provider to streamline your email campaigns. 

Ignite list growth with automated emails: Segmented lists. And funnel social media audiences.

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Win-Win

Your business needs to create a win-win relationship with your customers. Deliver an outstanding experience and value-added content. Be consistent in your delivery, and your customers will appreciate it.