What makes your brand stand out in the market?

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What is a company's real difference?

Product features or benefits?

Or is a brand's differentiator their services and teams? 

It could be.

For banding and marketing to be effective, it needs to attract people on an emotional level. 

People buy from brands that make them feel a certain way. 

Buy an Omega watch, and you can't help but feel a little like James Bond. 

Buy a one-dollar bar of soap from the one-dollar store, and you'll not exactly feel luxurious.

A brand story is the emotional and aspirational aspect of your company and offerings.

And since a story is 22 times more likely to get remembered than facts, 

Emotions could be your main differentiator in attracting people to your offerings. 

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