The creative approach was completely different to anything tried before. Every ad had a clear hook and a reason to act — and the results reflected that from the first month.

Creative built around simple, everyday moments — pure, clean water from a countertop that fits any kitchen. Show the benefit clearly, make it feel real, and the right customer converts.

The existing account was audited top to bottom, the creative rebuilt from scratch, and cost per acquisition dropped significantly within the first 30 days of going live.

Fast, targeted and always testing. New creative was in market quickly, the feedback loop was tight, and the winning ads were found faster than any previous approach.