Stop Scrolling for a Nanosecond

As there's a secret you don't know.

And you may want to know what you don't know.

Or confirm what you think you know.

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Headlines in Your Paid Advertising Are 80% Of the Success

The opening may seem dramatic, but that's the whole point when working with 'The Secret of' Headline.

'The Secret of' headline helps with ad fatigue; check out Spotting Fatigue in Your Ads.

When you're creating your next ads, try it out.

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It's Super Simple

Open your favorite writing tool. It could be a pencil or virtual pigmies.

Words are words. Words are powerful. And words sell.

No matter how you capture the words, get ready.

• Write The Secret of {add a benefit or pain point},
• And now, add a benefit or pain point to finish the sentence.
• Once you have a headline you like, try to make it 4 - 6 words.

Read further on how to use 'The Secret of' Headline to craft tension and storytelling.
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Secret of Headline Template

Here are a few 'Secret of' headline templates that have tested well to get your wheels turning.

The Secret of Successful Podcasting

The Secret of Protecting Your Assets in Litigation

The Secret of Getting Your Home Loan Approved

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But Wait There’s More

Bonus: The more specific, the better. If you can niche down and customize your benefits or pain points, you'll have a powerful headline to test.

So, there you go, the secret is out. Wait a minute. Let's rewrite using what you've learned;

The Secret of This Article, Being Over, is Out of The Bag.