Keep it Simple 

Simple, the better. 

Will the person survive or win the game? 

Will, a circle, roll off the point of a rectangle? 

Tension holds an audience's interest in a story.

And contrast creates tension. 
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Ask yourself what the focus is in your work?

What's the main point?

If all the elements in your work sit on one plane, the viewer can't figure out what's important.

If everything seems unimportant, that’s how to viewer will feel about your work. 

It's about calling attention to elements that need attention. 

Below, the 'B' is not grouped with the paragraph and appears static.
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Take the 'B" and super enlarge it. 

Keep the rest of the type the same.

You now have more tension and contrast.

You can create contrast when you enlarge or size up an element of your design.

A visual relationship gets formed by enlarging and rotating the 'B.' 
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Visual hierarchy is everywhere.

Here the frame is wide and shows a woman in the water. She seems happy, and there's a tone of fun summer times. 
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Crop the image and add contrast through size and you’re can telling another story. 

With her closer in the frame, she seems in trouble. 

The tone has shifted to a mystery or thriller. 

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