The goal: Increasing mid to lower funnel conversions for social paid media.
Strivectin is an award-winning, smart skincare solution for aging and changing skin.
Models shot in a studio with overlaid graphics introduce barrier-boosting NIA-114™ technology.
The story continues to show other benefits like a proprietary form of Niacin.
Elegantly designed graphics show Strivectin is the #1 Selling Cream for the Neck & Décolleté.
Ad versions highlight the breakthrough Gravitate-CF Lifting Complex™.
And how this product improves skin elasticity to provide a visible lift.
These product-driven ad types with a simple call-to-action performed best.
The increase in conversion and upper-funnel goals got realized.