20 Years of Walking for Vital Cancer Research.
One Walk to Conquer Cancer for the Princess Margaret UHN has raised over $190 million for cancer research.
Progressively, we are getting closer to conquering cancer.
The campaign aimed to highlight emotional human bonds through a series of TV and paid social ads.
An emotional and touching voice-over depicts three different stories of friendship, love, and family—extraordinary human stories of cancer survival and its impact on so many people.
Photogrammetry uses high-resolution photos. These get projected onto 3D geometry, facilitating a dynamic, cinematic camera movement. This technique gave the stories an intimate, delicate feeling.
The campaign's result? Record sign-ups and donations mean we're all one step closer to conquering cancer.
