Ipsy: Beauty Packed Just for You

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We inspire individuals worldwide to express their unique beauty.

The aim to increase conversions across Facebook and Instagram ads started with a series of user-generated style ads.

A confident young woman showcases the various brands and products from Ipsy. 

It's fun, fast-paced, paced, and highlights Ipsy's benefits.

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A young woman with everyday skin in natural, soft lighting allows the audience to identify with her. 

The result is an authentic self-discovery journey. The audience is left feeling confident to let their beauty shine bright daily.

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The user-generated content ends with a specific call to action. 

Get five beauty products delivered to your door starting at $13 monthly. Cancel anytime.

The ads lowered the CPA while reaching its ROAS goals.

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