Psychic Encounters/California Psychics 

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A psychic connection like no other. Since 1995, those with deep questions about their lives have sought insights from those who possess the extraordinary ability to provide them with profound answers. 

A series of user-generated Facebook and Instagram paid social ads. A real user delves into various questions she wants to clarify about her life. 

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Jane wants to look for ways to reconnect with her family's past and present. From seeing Psychic Encounters online to talking with a psychic, Jane finds answers to her unexplainable questions. 

Multiple versions were tested to pinpoint the best-performing ads. 

Upper-funnel conversions increase by over 18%.

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