Dollar Shave Club Prep Scrub

‍

The goal: Increase conversions for paid social.

Utilize user-generated videos for Facebook and Instagram.

The ads highlight Dollar Shave Club Prep Scrub, a great way to start your shaving routine. 

Capturing real users at home, filmed with their iPhones in available light and natural settings. 

‍

‍

‍

Creating authenticity by addressing the audience to convey Dollar Shave Club Prep Scrub's real benefits.

What's better than a great shave? A great shave that costs less.

Executed in a fun, authentic, and natural way.