There's a saying, "If you're talking to everyone, you're talking to no one." 

What causes brands to go wide and broad with their offerings? 

Why does a CEO fear going narrow with their potential audience? 

Why do brands find it so hard to put themselves in the shoes of their audience?

Companies and marketing departments need to report numbers. 

Big numbers give a sense of optimism. 

Big numbers waste marketing and advertising budgets. 

Talk to a smaller, more passionate audience in your niche. 

Small numbers mean a greater chance for profit and grow your company and brand.

Think smaller. Think early adopters. 

And you'll get further than you thought possible. 

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