Image Ads Shine

In the next two minutes, you'll have a process for creating successful image ads.

You'll learn how to;

• Get instant impact
• Keep it balanced
• Add sizzle
  

Let's dive in and master the image ad.

‍

1. Get Instant Impact

Your image is the first handshake. Make sure it vibes with your headline. If you're talking about fitness, show someone breaking a sweat, not sipping a latte.

Action Step 1:

• Check your headline and hooks.
• Then, find a relevant image.
• Attract attention.

Read "Start at The End" for a quick reminder that creativity isn't a linear process.

‍

2. Keep it Balanced

Words matter, sure, but don't overload. Keep it short and snappy; don't let graphics overshadow your message. Think 4-word max and graphics that cover half the ad, no more.

Action Step 2:

• Trim the verbal fat and keep it short.
• Graphics should add spice, not steal the show.

‍

3. Add the Sizzle

Spice it up with emotion, humor, or charm—people in motion in images or events feel three-dimensional and capture more of a story.
Humans are social creatures.
Faces relate to the audience.

If it fits your product, use people with appeal – it makes the ad more relatable.

Action Step 3:

• Go for emotion, humor, or charm.
• Choose faces that make sense for your product and ad.
  

‍

Practice As You Learn gives you practical steps for how to start a practice you can grow with.

Make your next image ad a scroll-stopper by syncing your visuals with your words and injecting that dash of relatability and charm.

Your ticket to grabbing attention,

Converting,

And reaching your paid ad goals.